{"id":1484,"date":"2020-08-26T09:30:43","date_gmt":"2020-08-26T12:30:43","guid":{"rendered":"https:\/\/consultinggroupsa.com.ar\/?p=1484"},"modified":"2020-09-30T08:07:50","modified_gmt":"2020-09-30T11:07:50","slug":"que-es-la-responsabilidad-social-empresarial-rse","status":"publish","type":"post","link":"https:\/\/consultinggroupsa.com.ar\/en\/que-es-la-responsabilidad-social-empresarial-rse\/","title":{"rendered":"What is Corporate Social Responsibility (CSR)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1484\" class=\"elementor elementor-1484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e8625b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e8625b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10582285\" data-id=\"10582285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-900022 elementor-widget elementor-widget-text-editor\" data-id=\"900022\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Seguramente en los \u00faltimos a\u00f1os has escuchado con frecuencia sobre la responsabilidad social empresarial y su importancia para las organizaciones, los consumidores y la sociedad, pero \u00bfrealmente sabes de qu\u00e9 se trata este concepto? \u00a1Desc\u00fabrelo!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Para el mundo de los negocios, la\u00a0<strong>responsabilidad social empresarial (RSE)\u00a0<\/strong>es un aspecto relativamente moderno, que surgi\u00f3 en el comienzo del proceso de la\u00a0transformaci\u00f3n digital.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No fue hasta la \u00faltima d\u00e9cada del pasado milenio que este concepto empez\u00f3 a cobrar fuerza, incorpor\u00e1ndose a la\u00a0cultura organizacional\u00a0de muchas compa\u00f1\u00edas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>De acuerdo a\u00a0Gestiopolis.com, un portal especializado en negocios, la llegada de la globalizaci\u00f3n, el desarrollo de la conciencia ecol\u00f3gica, las mayores exigencias de los usuarios y las nuevas tecnolog\u00edas fueron algunos de los factores que incentivaron el auge de la RSE.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>De esa manera llegamos a la realidad de hoy, en la que muchas organizaciones, de diferentes tama\u00f1os y sectores, se preocupan por ser una\u00a0empresa socialmente responsable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pero, \u00bfrealmente qu\u00e9 es la RSE y c\u00f3mo saber si una empresa la implementa o no? \u00bfYa te has detenido a pensar en esto?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00a1Nosotros s\u00ed! Y por eso queremos mostrarte los aspectos m\u00e1s relevantes sobre este concepto, entre ellos su significado, importancia, algunos ejemplos de compa\u00f1\u00edas que lo aplican en Am\u00e9rica Latina y muchas cosas m\u00e1s.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00bfEst\u00e1s listo para aprender sobre todos estos factores? Si tu respuesta es \u201cs\u00ed\u201d, \u00a1echa un vistazo al resto de este material!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>\u00bfQu\u00e9 es la Responsabilidad Social Empresarial?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Si hablamos de la responsabilidad social es s\u00ed, podemos definirla como el compromiso y las obligaciones que asumen los miembros de una comunidad entre ellos y, tambi\u00e9n, ante el resto de la comunidad como conjunto.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>L\u00f3gicamente, al trasladarlo al terreno empresarial, el significado es el mismo, simplemente que esta carga o compromiso es desempe\u00f1ado, de manera voluntaria, por organizaciones corporativas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>De alguna manera, esto hace que las compa\u00f1\u00edas vayan un paso m\u00e1s all\u00e1 y no solo beneficien a su entorno a trav\u00e9s de la generaci\u00f3n puestos de empleo y la ampliaci\u00f3n la oferta de\u00a0productos y servicios.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Al tomar en cuenta la responsabilidad social empresarial, las organizaciones impactan de manera directa e inmediata la vida de los ciudadanos y las comunidades<\/strong>&nbsp;a trav\u00e9s de programas que impulsan el desarrollo econ\u00f3mico, la educaci\u00f3n y muchas otras causas sociales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Adem\u00e1s, la RSE tambi\u00e9n es una filosof\u00eda que se incorpora a la visi\u00f3n de negocios, bas\u00e1ndola en el respeto, los valores \u00e9ticos, el cuidado del medio ambiente y la sustentabilidad en general.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>\u00bfPor qu\u00e9 las empresas deben aplicar este concepto?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Al enfocarnos en la importancia de aplicar la responsabilidad social empresarial, tenemos que clasificar sus beneficios en dos grupos: los que favorecen de manera directa a las compa\u00f1\u00edas y los que mejoran el entorno.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Para las organizaciones, contar con s\u00f3lidos programas de RSE y comunicarlos de forma eficiente se traduce en las siguientes ventajas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Mejor ambiente laboral<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Recuerda que&nbsp;<strong>la RSE parte de la visi\u00f3n del negocio<\/strong>, lo que hace que forme parte de la cultura organizacional. De esa forma los trabajadores se desarrollan en un ambiente amigable y en el que trascienden los valores, la \u00e9tica, el respeto y la tolerancia.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Todo esto contribuye con que el clima organizacional sea \u00f3ptimo, generando empleados identificados con la empresa y comprometidos con sus proyectos y objetivos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Incremento de la confianza de los accionistas o posibles inversores<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Otra de las caracter\u00edsticas de una empresa socialmente responsable (ESR) es que es mucho menos propensa a enfrentar da\u00f1os de imagen, cr\u00edticas y desaprobaci\u00f3n de los\u00a0consumidores\u00a0y mercados.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Asimismo, es muy poco probable que enfrente multas y otras sanciones gubernamentales debido al incumplimiento de determinadas normas o leyes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A su vez, esto hace que resulte mucho menos riesgoso\u00a0invertir capital\u00a0en este tipo de organizaciones, pues tienen la potencialidad de perdurar en el tiempo y operar de forma estable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Mejor posicionamiento<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Comunicar la campa\u00f1a de RSE en el mundo digital\u00a0y, tambi\u00e9n, en el offline contribuye directamente con el posicionamiento de la marca.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Contar con calendarios editoriales de\u00a0contenidos\u00a0que toquen temas sociales y documentar las acciones en pro de la comunidad, entre otras cosas, mejora la percepci\u00f3n de una compa\u00f1\u00eda en el mercado.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Las empresas socialmente responsables proyectan una imagen genuina, amigable y cercana<\/strong>, que ayuda a crear audiencias, seguidores y consumidores fieles.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00a1Bien! Estas son algunas de las razones por las cuales las empresas deben aplicar la RSE, desde el punto de vista de los beneficios internos.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5107ab28 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5107ab28\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b338a0\" data-id=\"3b338a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349a236e elementor-widget elementor-widget-heading\" data-id=\"349a236e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Subscribete a nuestro newsletter<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16308c6f elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"16308c6f\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Previo&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1484\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"16308c6f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-75 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribirse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seguramente en los \u00faltimos a\u00f1os has escuchado con frecuencia sobre la responsabilidad social empresarial y su importancia para las organizaciones, los consumidores y la sociedad, pero \u00bfrealmente sabes de qu\u00e9 se trata este concepto? \u00a1Desc\u00fabrelo! Para el mundo de los negocios, la\u00a0responsabilidad social empresarial (RSE)\u00a0es un aspecto relativamente moderno, que surgi\u00f3 en el comienzo del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la Responsabilidad Social Empresarial (RSE)? 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